CATEGORY BUSINESS PLANNING

Growing sales and profit

Proactive not reactive

Reduce costs and increase efficiency

Clear internal and external communication

Meeting today's consumer needs and anticipating tomorrow's 

Identifying opportunities

Delivering instore in-house excellence

Having clear strategies for growth

PRODUCT TO PROFIT

Robust category management delivers an agreed direction on how to grow your sales and profits, with aligned tactical plans. To do this, we shall work with you to understand your business and its competitive environment. 

So what consulting category business plans will focus on the following areas to formulate the strategy:

  • Your current and future business strategy

  • Defining your customer and understanding their needs

  • Your business needs

  • Current performance data

  • Consumer, Competitor, Market data and insights/trends

The category business planning process will follow the seven step ethos:

  • Product

  • Merchandising

  • Pricing and Promotions

  • Supply chain initiatives

  • Shopper marketing

  • Active selling

  • Implementation and review

THE PROCESS

01

DISCUSS 

02

AUDIT &

STRATEGIC PLANNING

03

IMPLEMENTATION & REVIEW

04

CONSULTING &
TRAINING

© 2019 by So What Consulting Limited

Company number: 11012494

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